Friday, October 2, 2009

Spookey Month: Is This Halloween's Big Breakthrough Year in Japan?

There's something in the air. Fall mysteries, cool breezes blowing dry leaves (wet today), thinning sunlight and lengthening shadows. Perhaps the land is haunted now. If we had to judge by Freshness Burger in Act City, we might come to a definite conclusion. They put up their Halloween decorations in early September; I'm guessing the Freshness Burger in the station did, too. Of course Toys-R-Us has had Halloween costumes and decorations for sale since then as well. New supermarket Pare Marche has some small "Happy Halloween" banners hung in various locations, including one in the meat section.

I'm not sure how Halloween-y raw cuts of meat are, unless you're planning some kind of cannibal display. Or, better yet, a Halloween cook-out with a lot of friends in costume.

I was a little disappointed not to see Halloween cakes in the refrigerated foods section at Circle-K tonight. Little sweet cream cakes with orange pumpkin shapes were nowhere to be seen. They did, however, have Nightmare Before Christmas Jack and Sally for sale up front. At least Meiji, maker of delicious foods, is getting into the spirit with some helpful Halloween treat recipes and a fall ad campaign featuring Hirosue Ryoko.

As Christmas becomes increasingly popular here, and so does Japan's unique take on Valentine's Day, perhaps Halloween is the next big thing. Why not? Halloween is pure fun-- a few safe scares, a chance to dress in a crazy costume, sweet chocolate candy and black cats, ghosts, vampires, witches and whatever creatures of the night strike your fancy.

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